Creative Business Coaching

You're a talented artist or creative. You pour your heart into your craft, creating beautiful, unique products that you know people would love to buy. But turning that passion into a profitable and sustainable business? That's where things get tricky.

Maybe you're struggling with...

• Pricing your products in a way that actually makes you money.
• Marketing your creations to the right audience without feeling like you're constantly shouting into the void.
• Getting your products into the hands of more customers, both online and in physical shops.
• Managing the day-to-day operations of your business so you can focus on what you love: creating.
• Overcoming the self-doubt and fear that holds you back from truly putting yourself and your work out there.

You're not alone. Many creative entrepreneurs face these challenges. But the good news is, you don't have to figure it out on your own.

Imagine having a clear roadmap, a supportive mentor, and a proven system to guide you every step of the way.

That's what I offer with my Creative CEO 1:1 Coaching program.

This isn't cookie-cutter advice. This is personalized coaching, tailored to your unique business, your artistic vision, and your specific goals.

I'm Tracey Cooper, a therapist and the owner of Tracey Cooper Homeware. I've been where you are, and I understand the unique blend of creative passion and business savvy it takes to thrive in this industry.

I combine my therapeutic expertise with my real-world business experience to provide you with the tools, strategies, and mindset shifts you need to design a business you love, without sacrificing your artistic integrity.

Through our work together, you'll:

• Gain Unshakeable Clarity: Define your brand's core identity, ideal customer, and unique selling proposition, so you can confidently communicate your value to the world.
• Price for Profitability: Develop a pricing strategy that not only covers your costs but also ensures the long-term sustainability and profitability of your business.
• Craft a Captivating Brand: Create a cohesive visual identity and brand story that attracts your dream customers and positions you as a leader in your niche.
• Master Magnetic Marketing: Learn how to reach your ideal audience, build genuine connections, and turn followers into loyal customers (without feeling salesy or overwhelmed).
• Streamline Your Operations: Implement systems and automations to manage your inventory, production, and fulfillment efficiently, freeing up your time to focus on your creative genius.
• Embody the Creative CEO Mindset: Cultivate the confidence, resilience, and leadership skills you need to overcome challenges, make bold decisions, and scale your business with joy and purpose.
• Design a Customized Roadmap: You'll leave our time together with a clear, actionable plan to achieve your specific business goals, whether that's getting stocked in your dream shops, launching a new product line, or hitting consistent monthly sales targets.

Ultimately, you'll transform from a passionate artist into a confident and successful Creative CEO, running a business that fuels your creativity, fulfils your purpose, and generates sustainable income.

Here's exactly what you'll receive in the Creative CEO 1:1 Coaching program:

• 12 x 60 minute 1:1 Coaching Sessions: Conducted via Zoom or in person.
• Personalized Action Plans: After each session, you'll receive a detailed action plan with clear, actionable steps tailored to your business.
• Unlimited Email Support: Get your questions answered and receive ongoing guidance from me between sessions.
• Access to the Creative CEO Resource Library: My exclusive collection of templates, worksheets, guides, and resources to support your business growth.
• Direct Feedback and Guidance: Receive personalized feedback on your work, your ideas, and your progress every step of the way.
• Bonus: Mindset Mastery for Creative Entrepreneurs: As a trained therapist and business owner, I offer a unique blend of mindset coaching and practical business strategies. This bonus will provide you with personalized tools and techniques to overcome limiting beliefs, cultivate resilience, and develop the confidence you need to thrive as a Creative CEO.

The 5Cs Framework - How We'll Work Together:

Our work together will be guided by my proven 5Cs Framework:

• Clarity: We'll start by getting crystal clear on your brand foundation, ideal customer, and unique value.
• Credibility: Then, we'll craft a captivating brand experience that attracts your dream customers and positions you as an authority.
• Connection: You'll learn how to build a loyal community around your brand and master marketing strategies that feel authentic and effective.
• Commerce: We'll optimize your operations, streamline your systems, and explore diverse sales channels to maximize your profitability.
• Confidence: Throughout our journey, you'll cultivate the mindset of a fearless Creative CEO, overcoming self-doubt and leading with courage and joy.

This framework provides a comprehensive roadmap, and I'll tailor it to your specific needs, pace, and goals.

My journey as a creative entrepreneur began with a simple desire: to bring more color and quality to everyday kitchen linens. I was frustrated by the lack of vibrant, British-made options that could withstand the rigors of a busy kitchen, so I decided to create my own.

What started as a solution to a personal need quickly evolved into a thriving business. But I didn't just stumble into success. I faced many of the same challenges that I know you do:

• Pricing my products to ensure profitability and long-term sustainability.
• Getting my products stocked in shops and reaching a wider audience.
• Navigating the world of trade shows and wholesale partnerships.
• Sourcing reliable manufacturers who aligned with my values and quality standards.
• Crafting a compelling message that truly resonated with my ideal customer.

Along the way, I learned to leverage my background as a therapist to not only manage the stresses of entrepreneurship but also to better understand my customers, build strong relationships, and cultivate the mindset I needed to push through obstacles.

I celebrated every milestone, from landing my first stockists and gaining traction at my first trade show to the incredible opportunity to design a range of kitchen linens for a major US store. These successes reinforced my belief in the power of combining creativity with solid business strategy.

The truth is, I know how hard it is to get started, and how overwhelming it can feel to navigate the often confusing and opaque world of business. I've invested in countless courses—some fantastic, others not so much—and learned a tremendous amount through trial and error.

That's why I'm so passionate about helping other creative entrepreneurs. I want to remove those obstacles, eliminate the guesswork, and provide you with the clear, actionable guidance you need to build a business that not only thrives but also supports your creative spirit. I'm here to share the knowledge and experience I've gained, to break down the barriers, and to empower you—especially women—to flourish.